Hi, I’m Jacob. I’m a self-motivated Founder & Chief Executive Officer of TRALE. Managing multi-million dollar marketing budgets and growth for SaaS, E-Comm, and B2B start-ups helped me realize one thing – I needed to get out on my own – and that’s why TRALE was born.

The last 8 years have been an absolute rollercoaster ride, and I’ve learned a lot along the way.

While becoming CEO of TRALE, I’ve:

Grown a coffee brand by 15x in 36 months

Handled 1+ million in profitable ad spend 

✓ Created a proven acquisition and retention marketing system

Growing businesses has become my passion – I enjoy small wins more than the average individual, but there’s one thing that I’ve come to understand most: it’s about the journey.

Are you ready to take the next step in your journey?

Family Matters Most

I’m so fortunate to have a supportive, loving wife (Sarah), an incredible doggo (Chet), and the best family/friends a guy could ask for.

As a former athlete…

I’ve always believed the secret to success was hard work. When I started teaching myself digital marketing, I worked really, really hard.

During my twenties, when I wasn’t visiting family or friends, I was working and it has paid off!

After dedicating years to the hustle and grind to excel in my career, the hard work paid off, leading me to a fortunate next step in my journey, TRALE.

Throughout this journey, I’ve learned valuable lessons and am excited about the positive opportunities that have unfolded. My friendships have grown, and while my hobbies adapted, I am energized and ready for the new chapter ahead.