Low-Hanging Fruit: The Easiest Way to Grow Your Business
- Jacob Acker
- Apr 8
- 3 min read
Updated: Apr 14
(Without Starting from Scratch)
If you're running a business, it's easy to get caught up in chasing new leads and new customers. This tends to surface right away when I start working with business owners.
But, there's a faster, simpler way to grow - starting with the people who already trust you.
We call this low-hanging fruit. It's the easiest path to more sales, more loyalty, and more referrals.
Let's break it down.
What does "Low-Hanging Fruit" Mean in Marketing?
Don't start with theory. Start with where the chaos shows up most.
Think of a fruit tree. The fruit at the top takes effort to reach. But the fruit hanging low? You just reach out and grab it.
In business, low-hanging fruit means the easiest opportunities to grow - like:
Customers who already bought something
People who had a great experience with you
Loyal fans who are ready for more
Past clients who just need a nudge
These people already know your name. You've already done the hard work to earn their trust. Now it's about making it easy for them to say yes again.
Why This Works So Well (And Why It's Often Skipped)
It costs more money and effort to get a brand-new customer than it does to sell to someone who's already bought from you.
But most businesses get caught in the trap of thinking growth only happens through new traffic or brand awareness. While those things matter, they take time and budget.
In contrast, your existing customer base is warm. They've already made a decision. And in many cases, they're actually waiting for a smart reason to come back.
This is why low-hanging fruit strategies are so powerful - they help you:
Increase profit without adding overhead
Boost sales without relying on transactional, new sales
Deepen relationships that build long-term loyalty
7 Smart Ways to Tap Into Low-Hanging Fruit
Here's how to actually use this strategy inside your business - no big budgets required.
Follow up with purpose
Don't just say "thanks" after someone buys - give them a helpful next step.
Example - Someone gets a room painted? Follow up with tips for keeping it fresh - or offer a discount on the next room.
Offer smart bundles
Look at what people usually buy together and combine them into a single, convenient package.
Example - If you sell golf gear, offer a "Spring Tune-Up Kit" with gloves, tees, and a hat.
Bring back old customers
People fall off the radar. That doesn't mean they're gone forever.
Example - Send a "We haven't seen you in a while" email with a time-sensitive offer to bring them back.
Show them what's next
A good business doesn't stop at one product - it maps out the next step.
Example - Someone books a one-time service? Show them a monthly or seasonal plan that saves time or money.
Build a "Thank You" system
Make your best customers feel special - and give them a reason to stay.
Example - Send a handwritten note or give them early access to a new service. These small gestures go a long way.
Make it easy to refer you
People love sharing good experiences - but they often forget.
Example - Offer $25 off their next purchase if they refer a friend who books with you. Simple and effective.
Ask what else they need
Sometimes, the easiest way to get a sale is to just ask.
Example - Send a short customer survey with one question: "Is there anything we can help with this month?" You might be surprised how many people raise their hand.
What Happens When You Focus on Low-Hanging Fruit?
Your repeat customer rate goes up
Your customer lifetime value increases
Your business feels more consistent and less reactive
You get more referrals - without begging
This isn't magic. It's just about being more intentional with the people already in your corner.
The Bottom Line
If you're always looking for your next sale out in the wild, you might miss the ones that are right in front of you.
Start with the customers who already trust you. They're your low-hanging fruit - and your biggest opportunity.
Want to find the low-hanging fruit in your business?
Let's map it out. We'll show you where the next revenue boost is hiding - and how to reach it.
