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GIMME'S PAR & GRILL

GROWTH STORY

Scaling Gimme's Par & Grill's Restaurant Location:
2,000+ new customers & seven-figure revenue in just 90 days

A NEW ENTERTAINMENT DINING EXPERIENCE IN GRAND RAPIDS

Gimme's Par & Grill is an elevated restaurant entertainment experience in Grand Rapids - offering incredible food, drinks, and the best indoor golf, all in one spot.

CRAFTING A WINNING STRATEGY

TRALE focused on brand awareness, targeted promotions, and customer engagement to establish Gimme’s as a must-visit spot.

We built a strong digital presence through paid ads (via Meta & Google), optimized business listings, and wrote engaging content, ensuring Gimme's stayed top-of-mind for both new and returning customers. Strategic promotions were also a big hit!

By continuously refining messaging, enhancing customer touch points, and optimizing digital strategy, TRALE didn't just help Gimme's open - we helped it quickly become Grand Rapids' new hottest spot!

SCALING PROFITABLY

In just 90 days, TRALE helped Gimme's generate seven-figure revenue and 647 leads, all while maintaining a 9.5% reservation conversion rate from their website.

With 30K new website visitors, 2,028 reservations worth ~$280K, and 26,631 Google Business interactions, Gimme's has quickly become a top entertainment and dining experience in Grand Rapids.

Scaling a restaurant in just 90 days is nearly unheard of - but we made it happen. Most businesses spend years trying to balance growth and profitability, but we delivered both. With a 40x ROAS on paid ads, we turned $1.6K in ad spend into $64K in revenue, proving that with the right strategy, a restaurant can scale fast, book private events, fill tables, and drive long-term success - all at once.

"With a startup business, I knew we'd face some hurdles - building brand awareness, defining our target audience, generating leads, competing against established brands, and doing all of that with limited resources.

TRALE did an outstanding job right out of the gate.

Their web development and social media ads brought in new clientele, and their email campaigns helped spread the word.

One of the most impactful strategies was search engine optimization. They optimized our website for Google, leveraged local SEO tactics like Google Business Profile, and encouraged 5-Star reviews that have boosted visibility.

As a new restaurant, marketing felt overwhelming at first, but TRALE completely changed the game. They streamlined everything - from social media to targeted ads - and helped us reach the right audience quickly.

Our grand opening night was packed, and we've seen consistent customer growth since.

Thanks to their data-driven strategy, marketing has become easier and more effective.

If another business owner asked me about TRALE, I'd say they're the secret weapon every new business needs to build brand awareness and attract loyal customers."

SAM STOVER
GIMME'S PAR & GRILL